Showing posts with label newsletter. Show all posts
Showing posts with label newsletter. Show all posts

Friday, June 24, 2011

Top 5 mistakes when writing a newsletter

In a world where the buzz is all about social media, you could be tempted to forget about the good old newsletter. That would be a mistake, especially if your client base has yet to jump on the latest tech craze. Indeed, a well designed and targeted newsletter is still one of the most potent tools to grow your business. And used in conjunction with the new social media tools, it will undoubtedly deliver great results. There are some pitfalls however. Here are the 5 most frequent mistakes that are easy to avoid:

1. Spam people
Spamming is probably the easiest thing to do. There is delicate balance between keeping your company on the radar of potential clients and spamming them. In order to avoid being backlisted, these are the few things you need to do:
  • Have people subscribe by themselves from your web site. If they request the newsletter in the first place, they will not perceive it as spam. You can use incentives like discounts or freebies to have people subscribe but make it clear that by providing an email address they will subscribe to a newsletter as well.  
  • If you are adding people yourself to the mailing list, make sure you asked before. It is actually a legal requirement. At the very least, ensure that you have met and established rapport. 
  • Always remind the recipient of the newsletter why they receive the newsletter and how they were subscribed. Also give an option to unsubscribe in every newsletter. 
  • Refrain from sending the newsletter more frequently than once a month.